Over the past five years or so, design has certainly become a hot topic in start-up circles. We've seen large incumbents like Google embrace design, and seen entire brand-first consumer e-commerce companies reach stratospheric levels of success. And while everyone talks about design's importance in building an amazing company, it's been very surprising to us that there is very little data about why, when or how to integrate design into company operations.
More than 400 companies responded to the request for help understanding their perceptions, practices and predictions. Here are the results www.futureof.design